Shark Week 2010 promotional campaign: So far, so good

Discovery Networks’ YouTube Channel has recently added another promotional video for Shark Week 2010, featuring a breaching great white shark. The overall positive tone of the clip, which ends with a “Happy Shark Week,” is definitely a step above last year’s string of fictional shark attack commercials. It’s also nice to see a clean blue Shark Week logo, as opposed to the bloody one used last year along with a bleeding Discovery logo.

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