The video above is one of the shark conservation Public Service Announcements (PSA) that will be run during Discovery Channel’s Shark Week. If you’ve witnessed any of Discovery Channel’s promotional media for Shark Week, you’ll notice a stark contrast between the above message and the fear-based ad campaign. The PSA showed up today on The Ocean Conservancy’s YouTube Channel and is listed as being presented by The Discovery Channel and The Ocean Conservancy. While I fully support The Ocean Conservancy’s efforts, I find it hard to buy into Discovery’s commitment to shark conservancy, when they continue to exploit and misrepresent sharks for their own personal gains.