Good Morning America Weekend ran the above feature yesterday (March 13, 2010) on great white shark diving at Isla de Guadalupe. The feature manages to cover white sharks objectively without heaping on the sensationalism that seems so common in the mainstream media. Guadalupe veterans will probably notice a couple of familiar faces (or fins) in the video footage, most notably my all-time favorite white shark, Cal Ripfin (aka Shredder).

The footage appears to have been shot last fall on the same trip where Andy Brandy Casagrande‘s most recent Great White Shark Song video was shot, which involved some controversial cage-less diving.

Kudos to Good Morning America for keeping the report objective and presenting some positive exposure for white sharks in the media.