Shark Week 2010 promotional campaign: So far, so good

Discovery Networks’ YouTube Channel has recently added another promotional video for Shark Week 2010, featuring a breaching great white shark. The overall positive tone of the clip, which ends with a “Happy Shark Week,” is definitely a step above last year’s string of fictional shark attack commercials. It’s also nice to see a clean blue Shark Week logo, as opposed to the bloody one used last year along with a bleeding Discovery logo.

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About George Probst

George Probst is an award-winning American photographer best known for his underwater great white shark photography at Isla de Guadalupe. In addition to his work underwater, Probst travels to schools, businesses, and communities for public speaking events to discuss the importance of sharks and ocean conservation.

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