The Associated Press recently released the above video feature about a campaign to curb shark fin soup consumption in Hong Kong. The grass-roots movement hopes to have the controversial delicacy removed from restaurant menus. Shark fin soup has come under fire due to the acquisition of shark fins through shark finning, in which live sharks have their fins cut off and are then thrown back in the water to drown.

Shark fin soup is believed by some to have multiple health benefits including increased energy, heart disease prevention, improved skin quality, and increased sexual potency. However, there is no evidence to support any of these purported benefits.

A video of a finned whale shark filmed in the Philippines by Chung Shan Shan, a Hong Kong biology professor, has helped to fuel the movement against shark fin soup. The campaign seems to be supported primarily by the younger generation, some of whom, have decided to go against tradition and serve alternatives to shark fin soup at their own wedding banquets.

For more information, check out the full AP report.