A Snickers ad will probably rub some shark conservationists the wrong way, as it does little to dispel the myth that humans are preferred food source for sharks. AdFreak.com also notes that the ad probably won’t sit well with shark attack victims, either (which is certainly an understandable point).

In the advertisement, a group of animated great white sharks are participating in a focus-group and being questioned about a “blind taste test” of people they have just eaten. The preferred victim is revealed to have eaten Snickers Peanut Butter Squared, while the less palatable victim had eaten peanut butter cups.

Of course, the commercial is meant to be harmless, comical, and light-hearted. Considering that it also implies that sharks prefer Snickers peanut butter square over regular peanut butter cups, the fact that it isn’t doing anything to educate the public about shark behavior and diet isn’t really anything worth conservationists getting their feathers ruffled over. The ad isn’t meant to be educational, nor is it meant to be hurtful or insensitive. It’s simply meant to entertain and sell more Snickers products.

As for how it will affect those who have had to deal with the real-life shark attacks, AdFreak.com implies that since that particular demographic is so small, the advertisers likely ignored the adverse effects the ad might create.