The Pew Environment Group is reporting that from an economic standpoint, a live shark can potentially be worth far more money than a dead one.

A recent study conducted by the Australian Institute of Marine Science suggests that a single live shark in Palau can bring in up to $1.4 million (USD) in tourism revenue over its lifetime, according to the video above from Pew. In comparison, a reef shark killed and sold for consumption is worth only about $108 (USD).

Palau declared its waters a nationwide shark sanctuary in 2009, which banned all commercial shark fishing. More recently, the Maldives and Honduras have also declared similar shark fishing bans. Additionally, Guam, the Northen Marianas, and the state of Hawaii have passed legislation banning the trade of shark fins.