According to an ABC News report, the death of a “white-tipped” shark on the set of a Kmart commercial has stirred up some controversy between PETA and the American Humane Association (AHA). The shark, presumably a whitetip reef shark (Triaenodon obesus), had been transported from New York to California for the commercial shoot and was being kept in a 60,000 gallon pool.

Karen Rosa, a representative from the AHA, told ABC News that the shark, which had been in the pool at 9am, “fell ill” in the early evening. The shark was given emergency veterinary treatment, which included administering oxygen and an adrenaline shot. Unfortunately, despite the medical treatment the shark died later the same day. Rosa said that an AHA representative was on-set during the shoot.

Julia Gallucci, a PETA representative, told ABC News that the shark showed signs of distress “around noon.” PETA also claims that “several people were jumping in and out” of the pool during the shoot. PETA cites “anonymous tipsters” as their source of information.

Rosa told ABC News that the PETA claims were “completely inaccurate,” and said the AHA has launched a third-party investigation of the incident.

For more information, check out the full article at ABC News.