DiscoveryNetworks YouTube channel recently added the first promo for its 2013 Shark Week. The over-the-top style ad features the fictitious “Snuffy the seal” as his return to the wild is being celebrated following his rescue and rehabilitation. Poor Snuffy doesn’t make it very far, though, as a breaching white shark snaps him out of the air before he ever makes it back to the sea.

It looks like Discovery is going with the tagline of “it’s a bad week to be a seal” for this year’s edition of the much celebrated week of shark-themed programming, but they go on to say that “it’s pretty awesome” for the rest of us. I guess the rest of us will just have to wait until August 4 to see for ourselves.

What do you think of Discovery’s latest promo for Shark Week 2013? Sound off in the comments below!