Discovery Channel’s Shark Week 2013 campaign, featuring “Snuffy the seal” continues with a third promotional video. The latest Shark Week ad appears to be a VH1 “Behind the Music” style parody chronicle Snuffy’s rise and fall.

Responses to the “Snuffy” promotional videos on Discovery’s YouTube channel have been mixed. Some viewers have expressed that they think the videos are humorous, while other have criticized the videos as being in poor taste. However, the ads do seem to be creating some “buzz” for this year’s edition of Shark Week, which is likely the primary goal of the ad campaign.

Shark Week 2013 begins on August 4 at 9 p.m. (8 p.m. central) on the Discovery Channel.

What are your thoughts on the “Snuffy the seal” ad campaign? Sound off in the comments below!