The Yao Ming shark fin soup PSA produced by WildAid, reported on last week, is now online. Check out the English version of the commercial below.

WildAid has a reputation for creating some very effective PSA for animal conservation. I am really glad to see that they are using the “up to 70 million sharks” figure as opposed to the “100 million magic number.” The “up to 70 million” statistic is based on the high-end estimate from Shelley Clarke’s research on global estimates of shark catches, which estimated that between 26 million and 72 million sharks are killed commercially each year.